Sunday, June 7, 2015

Mysteries of the Internet, or Advertising with a Surprise

Here are some advertising ploys that irk me.

Magically Opening Ad
CNN had this issue for a while when they updated their format recently, though they seem for the most part have changed things but other sites are using this tactic.  Basically the website opens and there is something interesting to click on.  In the case of CNN it's a headline news article. Just as you click, an ad opens at the top of the page. Yep, the click coincides perfectly with the ad's appearance and instead you're on your way to some webpage that promises to improve your retirement portfolio or take you to your dream vacation.

Jumping Web Page
This one works the same but is more devious.  Typically it is some bizarre news item such as Sea Monster Washes Ashore or Man Finds One Million Dollars in Basement.  Going to this website puts the promised article out there, but just as you read a few lines, some advertisement link is added causing the article to jump to a new location. You scroll down to get to back to what you were reading and another ad opens.  This usually occurs two or three times.  The timing is perfect and keeps the ad in the forefront.

Top Ten Things...
I like these but there is a challenge. To maneuver through the ten items requires clicking a right arrow.  Scattered in the neighbor hood are other click buttons that deceptively look like they could work too, But no!  Click the wrong arrow and off you go to new and interesting place. Added into these sites is the slow-go factor.  Click the correct arrow button and a lifetime passes before you get to the next picture which gives you plenty of time to peruse the sidebar ads.

Can't Close It
You find something that sounds interesting and click the button.  It takes you to the site that obviously is selling something. You click the back button or try to close it. And a box pops up: "Are you sure you want to leave this site?" Of course, I understand fully the the function of the back arrow, but savvy web surfers know to click some type of acknowledgement can download malware. Task Manager can in most cases close the browser, but what a pain.

The Deceptive News Article
This one is popular on AOL.  Buried in the legitimate news articles is an ad link.  This Can Get Rid of Wrinkles or Plan Your Dream Vacation.  Now in all fairness AOL sometimes adds in small print somewhere "advertisement". But no guarantee.

What irks you?

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