Probably the answer to this question is as varied as are the
number of reader. One thing that pulls in interest is being different. The
mundane is out. Something unique sets aside the story from everyone else. But
the readers needs to identify with the story’s elements. Something about it
must be familiar. The combination of unique/identifiable seems like an oxymoron
but think of some of the great successes.
The Twilight series is a good example. What is Identifiable
about it? Vampires. We all know vampires. Yawn! What is unique? This is a love
story between Bella (the girl next door) and Edward (the vampire). Continuum, available on Netflix, caught
my interest lately. The story is science fiction time travel with the obvious
paradoxes, but it’s also a police procedural (aka mystery-thriller) where the time
traveler works alongside of a detective on the Vancouver police force. Also, the lead
character, Kiera, is not only a high tech cop from the future, she’s a mom and
wife, sorting out career-work issues.
Ask these two questions about your story. Why will everyone
identify with it? What makes it different from everyone else?
I once read advice about sci-fi stories - it should only have one unbelievable plot element - and I think the same applies for all genres - you need that one unique, out there thing, but if you throw in too many things get muddled.
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