More and more people are jumping on the self-publishing bandwagon and flooding the market with ebooks. Smashwords boasts 2,864,711,958 words published as of the writing of this blog. Hundreds of ebooks are out there on how to write and publish an ebook! John Locke, Amanda Hocking and JA Konrath have become the industry icons that say I did and so can you.
But not all will survive. To promote an ebook takes a remarkable amount of marketing skill and savvy. And yes marketing companies are out there to help you and take your money with promises of success beyond your wildest dreams. But at some point the great reality will settle in that not everyone will or can succeed.
Years ago I visited the Salvador Dali Museum and was in awe of his talent. Outside the museum, local artists hocked their own paintings that had been done his style. I came to a conclusion. When someone looks at a Dali painting and says “I can paint stuff like that,” I realize they can’t.
Will we one day come to a realization that the same is true for many self-published writers?